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Advantages and benefits of pay-per-click click advertising


Pay-per-click or PPC advertising is a technique used in search engine marketing where you sponsor a text ad that appear in search engine results. This requires you to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords or phrases, you are sure to be on the number one spot on the search engine results pages.

How to do PPC

PPC advertising is also known in many different names and variations: pay per placement, pay per performance, pay per ranking, pay per position and cost per click (CPC).

The usual standard procedure in setting up a PPC campaign is through the following steps. First you choose your desired search engine and set up an account with it. Then you create a keyword list or phrases. Of course you have to do some keyword research and some kind of market research to study your competition. You then write out a compelling ad copy by following the guidelines of the search engine. Finally you now write the landing pages for your ads especially if you are promoting an online business through a website.

Advantages of PPC

Engaging in pay-per-click (PPC) advertising has several benefits and if will done well will result in instant online profits. Firstly, PPC can yield instant flood of traffic to your site which will bring in the desired revenue for your online business. Immediate results are seen only a few days of running PPC. Since this is paid traffic, you don't need to engage in time-consuming process of search engine optimization methods. Another advantage is that you can bring the same PPC campaign to all of the search engines if you want to.

PPC can get launched immediately - making it one of the most effective of promoting any internet business. After winning the bidding process for your keywords and paying for it, your PPC campaign can go 'online' and within an hour you can view your results.

This is the magic of paid advertising. You obtain pre-qualified, targeted and quality web traffic. Your website visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction; either by buying your product or subscribing to the service that you are offering.

The Useful Strategy Research Team


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