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Success Strategies for Real Internet Marketing Beginners

Pay-per-click Advertising or SEO?


Now, you have created and set up a professionally-looking website that you hope will make you money online. The next step is to make your website known to the community in the world wide web. It has to be visible and to be frequently targeted by web surfers and consumers alike.

There are basically two general strategies to promote your website so that the online community can visit your website and hopefully make them your potential customers.

Free Traffic by SEO

The first is by organic web traffic or free traffic through search engine optimization. About 70% of internet surfers actually resort to using search engines like Google, Yahoo and MSN, to find and locate web sites for any topic they desire. Search engine optimization or SEO is that combination of processes you implement to ensure that your website would land among the top in a search engine results page. You don't get to spend any money for doing this if you do SEO on your own. The drawback is that normally search engine optimization process takes time, in some cases months before your desired outcome will result - that is landing your website in top search engine results pages.

Pay per click advertising

There is another very popular way to achieve a lot of web traffic instantly and this is achieved by paid traffic through pay per click or PPC. PPC are the sponsored listings that you see on the right of search engine results whenever you make a query. These are also the sponsored ads you see inside the websites you visit.

Bidding process in PPC

If you sponsor a paid listing on the search results pages, you will be charged whenever a visitor or web surfer click on any of the ads. The order in which your ad will be listed depends on how much you bid. In PPC, there is a bidding process. The highest bidder for the price per click will get the chance to be first in the sponsored ads listing in the search engine.

Advantages of PPC

With PPC advertising, you have basic control over your ad campaign from the creation of your ads, to your bid price as well as setting up the entire budget for your campaign so you don't overshoot. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location and even the time that your ads will appear.

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Pay per click advertising versus SEO News and Other Online Resources

Search Engine Optimization: An Hour a Day.
This is written for anyone who has a web site and has yet to embark on the time-consuming process of optimizing the site for search engines.The approach focuses not only on technical tactics, but also on the reasons why SEO is important beyond just achieving high rankings in search engine results—things like business goals, creating appealing marketing messages and designing human-usable web sites.


Build Your Own Web Site The Right Way Using HTML & CSS.
This book teaches web development from scratch, without assuming any previous knowledge of HTML, CSS or web development techniques. It gives a step-by-step approach to build a fully functional web site from the ground up. By the end of the book, you'll be equipped with enough knowledge to set out on your first projects as a professional web developer, or you can simply use the knowledge you've gained to create attractive, functional, usable and accessible sites for personal use.


101 Ways to Promote Your Web Site.
Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic . Fantastic online marketing resource! Easy to read, easy to understand, valuable online techniques. One-stop shopping cart full of industry secrets that will totally contributed to your strategic Internet marketing plan.


Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines.
You’ve got products. You’ve got a website. You’re ready to do business online. Now, how do you attract new customers? The book offers detailed reviews on over 20+ major search engines, including tips and advice on how to get the most out of each one. You also get unbiased reviews of the top Pay Per Click tools and three appendices including an extensive Pay Per Click Glossary and Recommended Resources to help your business grow. Finally, the book offers tips, techniques, and ideas contributed by 14 top experts in the industry on how you can improve your search engine advertising efforts.

The Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online.
Life as an affiliate marketer is pretty easy. There are no products to develop, carry or ship; and no orders to process or refund. All that and more is handled directly by the merchant. But it still takes a little know-how to build a site that turns visitors into customers, and Rosalind Gardner shares her extensive knowledge in "The Super Affiliate Handbook: How I Made $436,797 Last Year Selling Other People’s Stuff Online". The book is a step-by-step guide to building a successful affiliate marketing website. Everything from basic equipment and software requirements, to choosing the right merchant partners and getting massive quantities of targeted traffic to your web site is covered in depth. Aspiring netpreneurs and experienced Internet marketers alike will benefit from this invaluable resource.


The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff .
Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.


Cashbuilding Strategies:How to Build Solid Income Online
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