If your website doesn’t have any tracking analysis software that allows you to know where your visitors come and how they interact with your site, Google analytics is about the best to consider. Not only because it is free to use for all but also of its extensive functionality and the extent of information it provides the website owner.
Google analytics provides visitor segmentation data. It tells you the geographical origin of your visitors and also from which referring source they come from before they came to your website. It classifies if these are new or returning visitors. This piece of information alone provides you with invaluable insight in the planning and development of your online business.
Most significantly, Google analytics tell you what keywords your visitors used to find your webpages and which among those pages has the most number of visits. The data will also provide you which page your visitors spend most their time on. This information will then allow you to modify your pages in order to improve your site’s performance.
The analytics data will also tell you what the visitors do after arriving at your site, whether they will continue on looking at other pages of your site or exit completely. This important information will enable you to know which part of the check-out or sign-up process did your visitors leave. This important tracking capability allows you to improve your conversions.
This free website tracking service was originally named urchin visitor tracking when on November 2005 it was renamed as Google analytics.
Do you have several websites? You can track all of them. You only need one Google analytics account and one log in to view all of your site’s statistics.
You will appreciate the in-depth reports and the wealth of information this free website tracking service provides once you sign up for a Google analytics account. It’s free. Try it today!