For online marketing success, website traffic analysis is one important key. The numbers, charts and graphs provided by your website tracking software are invaluable in answering basic marketing questions. Questions such as how to optimize your ads, increase click through rate or even how to reduce advertising costs and maximize return on investments.
Google analytics is one of the best solution as far as collecting and interpreting website traffic statistics data are concerned. It provides ease of utility, richness and depth of analysis. You are easily able to make editorial, navigational and page design decisions to boost your site’s traffic and effectiveness with the data that Google analytics gives you. Besides, it is a totally free service and comes full of complete documentation and tutorials.
Website Traffic Analysis
Website tracking analysis is all about understanding the behavior of your visitors when they arrive at your site. Knowing where your website visitors come from, how they found your website and how they interact with your content can eliminate all guesswork. This provides a quantitative tool for tracking and measuring the success of your online marketing efforts.
Google analytics provide data extensive data such as number of unique and repeat or new visitors as well as from the particular city or country they came from. The total number of visits and pageviews your site attained for any given period are among those given in the analytics data. Also how long they stayed in your site and the bounce rate which reveals the number of visitors who left your site immediately after landing in one webpage. The bounce rate indeed is one of the most useful indicators when considering to revise or design your webpages.
The webtraffic data that google analytics provides also tell you which search engine your website visitors came from and what search phrases or keywords they were using to find your site. Do you want to know which of your webpages are the most popular? And which links in your webpages got clicked by your visitors? Install google analytics and all these see for yourself.
Why Analyse Web Traffic
With these website analytics data, you can then decide when to change or redesign your site. And also measure the effects of the changes you have made. By knowing a lot about your visitors, you can optimize your advertising efforts especially if you are doing pay-per-click advertising. An important added functionality is that Google analytics can be integrated with your Adwords account. As a result you can easily get various ROI metrics and track your marketing efforts for more online profits.