Category Archives: Website Marketing Tools and Tips

Tips and tools for effective marketing online

Analyse Website Traffic For Success

For online marketing success, website traffic analysis is one important key. The numbers, charts and graphs provided by your website tracking software are invaluable in answering basic marketing questions. Questions such as how to optimize your ads,  increase click through rate or even how to reduce advertising costs and maximize return on investments.

Google analytics is one of the best solution as far as collecting and interpreting website traffic statistics data are concerned. It provides ease of utility, richness and depth of analysis. You are easily able to make editorial, navigational and page design decisions to boost your site’s traffic and effectiveness with the data that Google analytics gives you. Besides, it is a totally free service and comes full of complete documentation and tutorials.

Website Traffic Analysis

Website tracking analysis is all about understanding the behavior of your visitors when they arrive at your site. Knowing where your website visitors come from, how they found your website and how they interact with your content can eliminate all guesswork. This provides a quantitative tool for tracking and measuring the success of your online marketing efforts.

Google analytics provide data extensive data such as number of unique and repeat or new visitors as well as from the particular city or country they came from. The total number of visits and pageviews your site attained for any given period are among those given in the analytics data. Also how long they stayed in your site and the bounce rate which reveals the number of visitors  who left your site immediately after landing in one webpage.  The bounce rate indeed is one of the most useful indicators when considering to revise or design your webpages.

The webtraffic data that google analytics provides also tell you which search engine your website visitors came from and what search phrases or keywords they were using to find your site. Do you want to know which of your webpages are the most popular? And which links in your webpages got clicked by your visitors? Install google analytics and all these see for yourself.

Why Analyse Web Traffic

With these website analytics data, you can then decide when to change or redesign your site. And also measure the effects of the changes you have made. By knowing a lot about your visitors, you can optimize your advertising efforts especially if you are doing pay-per-click advertising. An important added functionality is that Google analytics  can be integrated with your Adwords account. As a result you can easily  get various ROI metrics and track your marketing efforts for more online profits.

Why Use Google Analytics?

If your website doesn’t have any tracking analysis software that allows you to know where your visitors come and how they interact with your site, Google analytics is about the best to consider. Not only because it is free to use for all but also of its extensive functionality and the extent of information it provides the website owner.

Google analytics is straightforward to set up since there is no software or script to install. You only need to open a free account. Once you have that account, you can just cut and paste some few lines of javascript onto your webpages and tracking begins once your website is live on the internet. For wordpress blogs, it is more even more straightforward. Once you have a Google analytics account, just download a plugin, input the required account information then activate the plugin. That sets the analytics into work right away.

Google analytics provides visitor segmentation data. It tells you the geographical origin of your visitors and also from which referring source they come from before they came to your website. It classifies if these are new or returning visitors. This piece of information alone provides you with invaluable insight in the planning and development of your online business.

Most significantly, Google analytics tell you what keywords your visitors used to find your webpages and which among those pages has the most number of visits. The data will also provide you which page your visitors spend most their time on. This information will then allow you to modify your pages in order to improve your site’s performance.

The analytics data will also tell you what the visitors do after arriving at your site, whether they will continue on looking at other pages of your site or exit completely. This important information will enable you to know which part of the check-out or sign-up process did your visitors leave. This important tracking capability allows you to improve your conversions.

This free website tracking service was originally named urchin visitor tracking when on November 2005 it was renamed as Google analytics.

Do you have several websites? You can track all of them. You only need one Google analytics account and one log in to view all of your site’s statistics.

You will appreciate the in-depth reports and the wealth of information this free website tracking service provides once you sign up for a Google analytics account. It’s free. Try it today!

Powerful, Free Google Website Tracking

Site tracking and analysis is possibly the last thing that a new webmaster considers when putting up a website for the first time. But it’s a mistake that should correct immediately if you want to improve your site and grow your business online so you can begin earning money on the internet right away.

Google analytics is a powerful yet free tracking service offered by Google. It allows you to track your visitors and the way they interact with your website. For example where they come from, what search engine they are using or the keywords they type in finding your site and where they go after landing on a webpage on your site. Google analytics thus gives you the basis for understanding behaviour of your website visitors down to the most detailed level.

Google Analytics is also really easy to set up. All you need to do is paste a few lines of JavaScript into your sites webpages. Once you have Google Analytics set up, the rest is taken care of by Google. You don’t have to worry about anything anymore once it is set up. Just log in and look at the statistics it has gathered from your site. In just a few hours after the set up, you can get some results already.

Website tracking by Google Analytics enables you to identify the pages and links on your website where visitors click on most. You will get to know which webpage they spend most of their time and what keywords they wrote on the search engine to arrive at your site.

Analytics data also include visitor segmentation. It classifies new users from returning website visitors and the country and city where they come from. It also has ecommerce tracking features enabled and allows you to split test which features on your webpage has resulted in a conversion. Website tracking and analytics data thus provides you with a good basis if you want your site to be redesigned or modified in order to attract more visits or how to do better marketing online for your products.

Website Tracking Enhances Performance

Website analysis and tracking tools offer you relevant statistics to measure and improve the performance of your website.  With the help of these tools, you can identify, isolate and diagnose performance problems that may originate from your network, your server or any application running on your website.

As a business manager, do you realize that your website is an extension of your business?  As such, your website therefore is a constant evolving project which has no date of completion. If you invested a lot of money into building and creating your website, you must not fail to dedicate an ongoing effort to develop and improve your site.

Once your website is up and running, the task of website development has just begun. Don’t make the mistake of ignoring your site. You need to monitor your website and understand what is happening.

Too often you need to make changes to your website but you have to track down the effects of these changes. Did the change improve or decrease your site’s performance?  By identifying performance bottlenecks, you can improve the shopping experience of your visitors. This will lead to increased conversion rates and higher return on your investment.

Free Online Website Tracking Tools

Website tracking tools are normally included in most good webhosting plans. Just log on to your webhost’s cpanel and you can monitor the number of visits and unique visitors to your site, where they come from, the keywords the type in the search, what browsers they’re using and other useful metrics.

There’s another free tool that does all of the above and more: Google Analytics. If you’re doing online advertising through the Google Adwords system, then Google Analytics is the excellent tool to track your  site conversion.

Another excellent and free online website tracking tool is Google Webmaster Tools. It takes only one step to set it up and  soon you’ll learn how Google views and indexes your site and learn of potential problems.  For example, how fast your site is loading for the last 90 days is among the metrics found in Google Webmaster Tools. Knowing this metric will allow to further improve your site’s performance.

Tracking the performance metrics of your website maybe the best online success strategy you can apply anytime and the good news is that the best software for this purpose is available for free.

Faster Website Loading Time

Fast website load time is one important factor that contributes to the success of a site. Yet this fact is usually forgotten by web designers planning for a perfect website design.

If the goal of your website design is to engage your web visitors to remain in your site as long as possible, it essential that your website should load fast. Nothing taxes your web visitor’s patience as when they have to wait for a long time for your website to load.

Fortunately, you can make improvements on your website loading time without the assistance of your web designers. This is because it’s also easy to find solutions on the internet on how to solve this problem.

For some months, my website really suffered from slow load time. How do I know? Well, I installed the YSlow  plugin on my browsers and run the tests on my webpages. The tests showed a Grade D where the highest is Grade A. It was a dismal website loading time performance which badly needed improvement.

As a consequence of the slow loading time, the number of visitors to my website dwindled. Again, how do I know this?  Well, Google Analytics, if installed on your site, will easily tell you how many visitors made it to your site on any time period. There are a good number of measurements as well that Google Analytics will tell you about the performance of your site.

Google Webmaster Tool Loading Time Measurements

But as far as website loading time is concerned, the best measuring device is provided by the Google Webmasters Tools. This service always provides me with a very nice picture showing the speed of downloading the pages from one of my websites in one time period of 90 days:
websiteA-loading-time

Speed of Downloading a Webpage in Site A

For some time previously, it took as long as 4.7 sec to download a webpage to Google servers. But currently, it now takes less than a second to download that same webpage on average. This is right after I made changes to my website as can be seen clearly in the above figure.

This second figure below shows the time spent downloading a page on another blog. I made the same changes in this blog as in the above website. Happily,  I was able to get the same improvement on the speed of downloading my websites. Though this is impressive, there are still many rooms for improvement and I’m going to report more on this later.
webpage-loading-time

Speed of Downloading a Webpage in Blog A

By the way, in case you have not yet installed Google Analytics or the Google Webmasters Tools in your websites, make use of these fabulous services. Best of all, both of these website tools are provided free of charge. Make the best use of these web tools while they are free to use.