Google analytics is among those must-tools for webmasters if you’re interested in tracking and enhancing the performance of your website. Not only is it free to use but google analytics is also very handy because there’s no software or script to install on your site.
Using google analytics is simply a matter of inserting a few lines of code to the website pages you want to track. After which real visitor data is instantly collected by google without your intervention. If it is as simple as that, why is every webmaster not using it? Why won’t every online business owner, every internet marketing beginner make good use of this free service of google analytics?
Assuming that you’ve installed google analytics tracking on each of your webpages, there still remains the task of interpreting the tracking data gathered. And even bigger is the task of making changes to your website as a result of the tracking data you’ve analysed from google analytics.
I can’t help but be amazed at the wealth of data that google analytics gives me once the tracking codes are installed on my websites. It takes a great deal of learning experience to really appreciate the depth and extent of valuable website tracking data that google analytics provide. Not to mention that you can get report of all of these tracking metrics data straight to your email inbox any time, if you so desire. Such a free software loaded with enhanced services is so very hard to find!
Visitors tracking metrics
Four main categories of website tracking data are presented in the google analytics dashboard: visitors, traffic sources, content and goals. About visitors trending, the data on these metrics can easily be seen and understood: visits, absolute unique visitors, pageviews, average pageviews, time on site, bounce rate. You can also find out how loyal your visitors are to your website because you can track the length and depth of their visits, how many webpages they visited and how long ago was their recent visit.
You’ll get to see the graphs of most of these metrics in your google analytics dashboard. In addition, you’ll also know these other details like the type of web browsers, operating systems, screen colors, screen resolutions, flash version, presence or absence of java support your website visitors are using. Or their network properties like network location, hostnames and connection speeds.
The above metrics are only for the first category of website visitors tracking data. There are more that all need to examined and appreciated in another post.
For related resource recommended for internet marketing beginners, please consult this free, expert online money-making advice.