SEO ranking and page rank
In order to understand the full meaning of search engine optimization, a real beginner in internet marketing should first understand and distinguish the concepts of SEO and page rank. On the one hand, SEO consists of all the methods used to make a web site adequate and interesting to be displayed by the search engines.
SEO also refers to a very comprehensive range of tactics, strategies, tools and softwares that one can lose track of in the maze. As for the other concept, page ranking is the appreciation of the page value or importance as measured by the search engine starting from and including the range of optimization mentioned above.
How is SEO ranking achieved
The web site receives the SEO ranking following an analysis of the relevant links and the content keywords. However, the SEO ranking is normally considered a rather poor indicator of the page performance, since its rates depend on a large sum of factors. The basis of the process at the end of which you receive a relevance index starts with the key-phrases an internet user types in the search box of the engine. The search engine analyzes content and thus it categorizes the web page to a certain domain, and afterwards relies on this item of information to see how accurate your page is for a certain keyword search.
Page rank of a web page
The page rank stands for Google’s own perception for the credibility and the quality of a certain web page. This ranking is indicated in numbers from 0 to 10. If there are two competitors sharing the same SEO ranking, they will be separated by the page rank factor: relevance. The page with the highest content relevance for the keyword typed in the search engine will appear first on the search engine results page. Therefore, content quality should be strongly emphasized to web masters when working on the optimization of a site.
There have been numerous theories about and infinite number of speculations floating around on the SEO ranking algorithms performed by Google. There is however one unanimous opinion about the importance of inbound links. The more the quality links, the higher the SEO ranking. The value of the rank is also given by very credible sites linking to your page. Thus, the website will get more points with quality credible web pages pointing a link to your website than with less serious ones. If you have a link on a site ranked 10, it will value more than a link from one with a web page ranked 4. There are various means of obtaining credible links to your site and if you are a webmaster and owner, this is definitely one of your ongoing tasks.