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Success Strategies for Real Internet Marketing Beginners

Useful and simple SEO

Search engine optimization or SEO is the single concept that gives the most confusion to a beginner in internet marketing. Just what is SEO?

SEO refers to methods and tools you utilize in order for your website to land in the top of major search engine results. Usually internet users enter keywords in their search and they would only click those web sites listed in the first page of search engine results. Most never look beyond page 2 of those results. Ranking at the top of the search engines therefore increases the number of people who will visit your site.

In looking for information, product or service, most internet users use any one of the major commercial search engines like Yahoo!, MSN and Google to navigate the web. Therefore traffic from search engines plays a big role in your revenue and ultimately, in the long-term sustainability of your online business.

This is why most online companies would employ the services of SEO consultants to make their website optimized for the search engines to improve the volume and quality of traffic to their site.

Though search engine optimization is one useful strategy in traffic generation, care must be observed in selecting your SEO consultant. There are the wrong types of SEO consultants who employ all sorts of overt manipulation and deceptive practices. This may lead to disaster when ultimately your website will be removed or banned from the search engines.

Basic SEO

What are the basic SEO methods an ordinary website owner can employ? By understanding how the search engine works, a website owner can begin to address the technical issues that may keep search engines from crawling and indexing your site.

The leading commercial search engines use crawlers or robots to find web pages. These crawlers may look at a number of different factors when crawling a site. Webpages being crawled would depend on their distance from the root directory of a site. Hence it is a good practice to structure your site such that all web pages are not more than three clicks away from the homepage.

Since the search engine robots can only read texts, using flash movies and images will not contribute to a higher ranking for your website.

Using frames in a web page will only confuse the search engine crawlers and should be avoided as much as possible.

On the other hand, the use of meta tags like the title and description tags in your web pages can make the the job of the crawlers easier and may result in frequent indexing of your site in the search engines.

Lastly, you should however take note of one useful reminder. Though very effective SEO methods should be never be relied upon entirely to generate traffic to your site. This is because search engines change the algorithms for ranking pages any time with the result that your current methods may no longer work. Hence it is still a useful strategy not to be overly dependent on the search engines for free traffic.

The Useful Strategy Research Team

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Useful and simple SEO News and Other Online Resources

Search Engine Optimization: An Hour a Day.
This is written for anyone who has a web site and has yet to embark on the time-consuming process of optimizing the site for search engines.The approach focuses not only on technical tactics, but also on the reasons why SEO is important beyond just achieving high rankings in search engine results—things like business goals, creating appealing marketing messages and designing human-usable web sites.

Build Your Own Web Site The Right Way Using HTML & CSS.
This book teaches web development from scratch, without assuming any previous knowledge of HTML, CSS or web development techniques. It gives a step-by-step approach to build a fully functional web site from the ground up. By the end of the book, you'll be equipped with enough knowledge to set out on your first projects as a professional web developer, or you can simply use the knowledge you've gained to create attractive, functional, usable and accessible sites for personal use.

101 Ways to Promote Your Web Site.
Filled with Proven Internet Marketing Tips, Tools, Techniques, and Resources to Increase Your Web Site Traffic . Fantastic online marketing resource! Easy to read, easy to understand, valuable online techniques. One-stop shopping cart full of industry secrets that will totally contributed to your strategic Internet marketing plan.

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines.
You’ve got products. You’ve got a website. You’re ready to do business online. Now, how do you attract new customers? The book offers detailed reviews on over 20+ major search engines, including tips and advice on how to get the most out of each one. You also get unbiased reviews of the top Pay Per Click tools and three appendices including an extensive Pay Per Click Glossary and Recommended Resources to help your business grow. Finally, the book offers tips, techniques, and ideas contributed by 14 top experts in the industry on how you can improve your search engine advertising efforts.

The Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online.
Life as an affiliate marketer is pretty easy. There are no products to develop, carry or ship; and no orders to process or refund. All that and more is handled directly by the merchant. But it still takes a little know-how to build a site that turns visitors into customers, and Rosalind Gardner shares her extensive knowledge in "The Super Affiliate Handbook: How I Made $436,797 Last Year Selling Other People’s Stuff Online". The book is a step-by-step guide to building a successful affiliate marketing website. Everything from basic equipment and software requirements, to choosing the right merchant partners and getting massive quantities of targeted traffic to your web site is covered in depth. Aspiring netpreneurs and experienced Internet marketers alike will benefit from this invaluable resource.

The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff .
Today it’s about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. They offer businesses immense opportunities to transform customer relationships for profit: opportunities that touch virtually every business function, from sales and marketing to recruiting, collaboration to executive decision-making, product development to innovation. In The Facebook Era, Clara Shih systematically outlines the business promise of social networking and shows how to transform that promise into reality.

Cashbuilding Strategies:How to Build Solid Income Online
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